California Trailers Privacy Policy
Business Name: California Trailers
Effective Date:04/06/2026
California Trailers ("California Trailers," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit https://www.californiatrailers.com, submit a contact form, request a quote, ask about inventory, financing, service, or parts, sign up for text messages, or otherwise interact with us online or offline.
By using the website or submitting information to us, you acknowledge the practices described in this Privacy Policy.
Information We Collect
Depending on how you interact with us, we may collect the following categories of information:
- Contact information, such as your name, email address, phone number, mailing address, company name, and preferred location or contact method.
- Inquiry and transaction information, such as the trailer models you ask about, quote requests, inventory interests, financing inquiries, service or parts requests, and communications with us.
- SMS and messaging information, including your mobile number, opt-in status, message history, and information needed to send and manage text communications.
- Device and usage information, such as IP address, browser type, device type, operating system, referring pages, pages viewed, approximate geolocation derived from IP address, and dates and times of access.
- Cookie, analytics, and similar tracking information used to support site functionality, understand traffic patterns, improve performance, and measure advertising or lead-generation effectiveness where applicable.
How We Collect Information
We may collect information directly from you, automatically through your use of the website, and from service providers or other business partners that help us operate the website and respond to your requests.
- Directly from you when you submit forms, request a quote, ask about inventory, financing, service, or parts, call us, email us, or sign up for SMS communications.
- Automatically through cookies, pixels, server logs, analytics tools, embedded content, and similar technologies when you browse our website.
- From technology vendors, advertising or analytics providers, finance application providers, CRM or communications platforms, and other sources that help us operate and improve dealership communications and website performance.
How We Use Information
We may use the information we collect for the following business and commercial purposes:
- Provide requested information, trailer quotes, dealership support, financing follow-up, service coordination, parts assistance, and related communications.
- Respond to your questions, schedule or confirm appointments, and communicate about inventory, availability, pricing, promotions, and customer service matters.
- Send transactional notices and service-related messages, including by email or text message where permitted by law and consistent with your preferences.
- Operate, maintain, analyze, secure, and improve our website, digital tools, lead handling, and customer experience.
- Measure website performance, diagnose technical issues, prevent fraud or misuse, and enforce our terms and policies.
- Comply with legal obligations, lawful requests, court orders, and recordkeeping requirements.
SMS and Text Messaging
If you provide your mobile number and opt in to receive text messages, we may send you communications about your inquiry, appointment, quote request, order, service matter, financing follow-up, or promotional offers where allowed by law.
Message frequency may vary based on your interaction with California Trailers. Message and data rates may apply according to your mobile carrier plan.
You may opt out at any time by replying STOP to a text message or by contacting us using the contact information below. For help, reply HELP where available or contact us directly. Consent to receive marketing text messages is not a condition of purchase.
We will not share SMS opt-in data or consent records with third parties for their own marketing purposes. We may share that information with messaging platform providers and other service providers only as needed to operate and support the messaging program.
Cookies, Analytics, and Tracking Technologies
We and our service providers may use cookies and similar technologies to keep the website functioning, remember preferences, measure traffic, improve site performance, support lead attribution, and help us evaluate advertising effectiveness.
You can control cookies through your browser settings, but disabling certain cookies may affect website functionality. Where required by law, we will honor applicable choices relating to cookies or similar technologies.
When We Share Information
We do not sell personal information for money. We may disclose personal information in the following situations:
- With website hosting, analytics, CRM, text-messaging, communications, finance, payment, advertising, and other vendors that help us operate our business and are subject to confidentiality or contractual data-protection obligations.
- With manufacturers, business partners, lenders, or other third parties when needed to respond to your request, provide a requested product or service, process a transaction, or facilitate financing or delivery-related communications.
- When required to comply with law, legal process, government request, or to protect rights, property, safety, and security.
- In connection with a merger, acquisition, financing, asset sale, or other business transaction involving all or part of our business.
- With your consent or at your direction.
California Privacy Rights
If you are a California resident, California law may provide you with rights regarding your personal information, subject to exceptions and verification requirements. Depending on applicable law, you may have the right to request access to the categories and specific pieces of personal information we have collected about you, request deletion, request correction of inaccurate information, and request information about categories of sources, business purposes, and categories of third parties to whom information is disclosed.
California residents may also have the right to opt out of the sale or sharing of personal information as those terms are defined by California law. California Trailers does not sell personal information for monetary consideration. If our use of cookies, analytics, or advertising technologies is deemed to constitute “sharing” under applicable law, California residents may submit an opt-out request using the contact information below.
We will not discriminate against you for exercising your privacy rights. To make a privacy request, contact us using the information in the Contact Us section below and include enough detail for us to verify and respond to your request.
Data Retention and Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission over the internet or method of storage is completely secure, and we cannot guarantee absolute security.
We retain information for as long as reasonably necessary for the purposes described in this Policy, including to comply with legal, accounting, tax, reporting, dispute-resolution, and recordkeeping obligations.
Children's Privacy
Our website is not directed to children under 13, and we do not knowingly collect personal information from children through the website without legally sufficient consent. If you believe a child has provided information to us, please contact us so we can review and address the matter.
For California-specific privacy rights, we also do not knowingly sell or share personal information of consumers under 16 years of age without affirmative authorization where required by law.
Third-Party Links and Services
Our website may contain links to third-party websites, financing providers, map services, social media platforms, manufacturer resources, and other services we do not control. We are not responsible for the privacy practices, content, or availability of those third parties. We encourage you to review the privacy notice of any third-party site you visit.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the effective date above. Your continued use of the website after an updated Privacy Policy is posted indicates your acceptance of the revised Policy to the extent permitted by law.
Contact Us
If you have questions about this Privacy Policy or want to submit a privacy-related request, contact us at:
California Trailers
3961 Pell Circle
Sacramento, CA 95838
sales@californiatrailers.com
(916) 514-9684